JAMMU, March 29 -- The second session of the two-day workshop on Intellectual Property Rights (IPR), organized by PHD Chamber of Commerce and Industry (PHDCCI) with support from the Office of the Development Commissioner MSME, Ministry of MSME, Govt. of India, focused on the Impact of Intellectual Property Rights on Tourism. Held at Hotel Radisson Blu, the session was moderated by Kanchan Zutshi, Director, PHDCCI.

Rakesh Wazir, Chair, PHDCCI Jammu Chapter, welcomed the distinguished speakers and attendees, emphasizing the critical role of IPR in the tourism sector. He highlighted how intellectual property, including trademarks, geographical indications, and branding, plays a key role in enhancing the identity and global appeal of tourist...