Srinagar, May 2 -- Call it the fallout of the Pahalgam terror attack, over 90% of movie and ad shootings in Kashmir have been postponed indefinitely.

The terror attack has dealt a heavy blow to the region's growing on-ground film industry.

Local line production companies report that up to 90% of their scheduled work has been affected, delivering a heavy blow to the region's growing on-ground film industry.

Danish Khan, owner of Hamaisto Productions, said that most of his shoots planned for the next two months have been indefinitely postponed.

"We are not getting any confirmations from the production houses as of now. I think they will prefer some other destinations," Khan said, expressing concern about the future. "Even though we assu...