KISHTWAR, July 8 -- LJK Multiple Purpose Cooperative Society Limited (LJK MPCS) has initiated the production and distribution of traditional barley-based laddoos (Prasad) known as "Phimar," for the Shri Machail Mata Yatra in Paddar area of District Kishtwar.

This culturally rooted initiative promotes sustainable nutrition, community development, and regional identity by reviving a traditional sweet made from organically cultivated barley.

The laddoos are prepared using natural methods and sourced from local farmers, generating employment and encouraging community involvement, especially among women.

By connecting traditional knowledge with contemporary needs, LJK MPCS is advancing a development model that is culturally rooted, socially...