Srinagar, Oct. 8 -- Jammu and Kashmir government's decision to lift travel advisory has failed to cheer-up tourism players given the internet gag and "negative publicity".

Governor Satya Pal Malik Tuesday announced to revoke the travel advisory from October 10. On August 2,government had issued advisory asking tourist and Amarnath Yatries to leave Kashmir citing militant threats.

"Revoking advisory will not have any impact. Our entire tourism season has been ruined. How is it going to benefit the travel agents when all bookings and reservation are done online? Internet is not working here," Bashir Ahmad Karnai, member of Travel Agents Society of Kashmir, told The Kashmir Monitor.

Karnai said hospitality sector has borne the brunt of the ...