Srinagar, June 30 -- Lieutenant Governor Manoj Sinha today launched a wide-ranging Information, Education & Communication (IEC) campaign by the Directorate of Rural Sanitation under the Department of Rural Development and Panchayati Raj, aimed at ensuring a sustainable and zero-waste Amarnath Yatra.

The campaign includes several innovative components such as the official Yatra Logo, Anthem, a dedicated campaign website and MIS portal, the Trinetra mobile app, informational pamphlets and guidelines, Yatra Mascots, and an IEC toolkit. These initiatives are designed to promote sustainable practices, address sanitation challenges, provide verified information, and collect real-time feedback from pilgrims along the Baltal and Pahalgam routes....