Srinagar, May 21 -- Sameer Ahmad Bhat, 28 was doing a well-paying job in Bangalore. A techie by profession, he came across an idea of starting a thrift store in Kashmir, which wasn't a trend by then.

After three years, his venture took off. 'Thrift Kashmir' has now a wider reach across the country.

"Thrifting was confined to just the Sunday market in Kashmir. Now, thrifted clothes are way better than the Sunday market, andare available to customers with access from home. I imbibed this idea from Bangalore, where it is very common, and it picked up in Kashmir," he said.

Currently, a new wave of sustainable fashion is sweeping through Kashmir as the thrift business steadily gains traction in the region. Both online and brick-and-mortar t...