Srinagar, Jan. 15 -- Twenty seven-year-old Ananya Sharma, this winter, ditched her jackets and shawls for a deep maroon pheran, which she bought from Kashmir recently. Its embroidered neckline catches the light as she moves.

Such has been her love for this outfit that she bought many more pherans online for herself and friends.

"I first saw it on Instagram. I ordered it online, and when it arrived, I realised this isn't just winter wear - it's elegance. It makes you feel different," she said.

Once confined to Kashmir, the pheran has begun a quiet migration across North India. Earlier, Himachal Pradesh, now the outfit has reached the plains of Punjab and the streets of New Delhi, where women are embracing the traditional Kashmiri garmen...