Srinagar, Sept. 2 -- In a desperate bid to win back people's trust, restaurant owners have launched a social media campaign to reassure people about meat procurement and hygiene.

Once Kashmiris learned that rotten meat had found its way to their plates, the reaction was predictable-customers bolted from restaurants faster than waiters could clear the tables.

Restaurant owners said the crisis has been unprecedented, as people rarely made their way to restaurants to dine. In just a few days, the fear spread like wildfire. People stopped ordering meat dishes altogether. Only vegetarian items and beverages were moving.

Now to instil confidence among people for outdoor dining, restaurant owners are live-streaming, sharing videos to gain peo...