Srinagar, April 5 -- Over the years, the handicraft industry in Kashmir has encountered obstacles related to branding, market visibility and maintaining consistent quality standards. These challenges have hindered the sector's ability to compete effectively in both domestic and international markets. To overcome these barriers, and revitalise the region's artisanal heritage, a comprehensive approach to rebranding and reinforcing authenticity has become imperative. The recent acquisition of Geographical Indication (GI) certifications for eight traditional Kashmiri crafts is a positive step in this direction. These certifications, awarded by the GI Registry in Chennai, not only validate the unique origins of these products but also establis...