SRINAGAR, May 24 -- In a significant move to revive Jammu and Kashmir's tourism sector following the recent Pahalgam terror attack, the JK Hoteliers Club, in collaboration with J&K Tourism, is set to host the Familarsation Tour (FAM Tour) event in Srinagar.

The event will bring together tour operators from across India, national media, and prominent public figures in a collective effort to restore confidence among travellers and boost the region's image as a safe and welcoming destination.

Tariq Ghani, Secretary General JK Hoteliers Club, said, "In order to revive tourism, JK Hoteliers Club, tour Operators and House Boat owners in collaboration with J&K Tourism is organizing the FAM Tour event in Srinagar, in which tour operators from a...