Srinagar, July 16 -- India's e-commerce sector is undergoing a period of strong momentum, shaped by deeper internet access, growing smartphone usage, and a steady shift toward digital payments. As online retail continues to gain traction across the country, new patterns of consumer behaviour and business strategies are emerging. Mobile commerce and social commerce are increasingly defining how products are discovered and purchased, while artificial intelligence and voice-enabled interfaces are changing how customers interact with online platforms. A major development in this space is the expansion of e-commerce beyond metro cities into Tier II and Tier III locations. This shift indicates that demand for online retail is no longer limited ...