SRINAGAR, July 30 -- Chief Secretary, Atal Dulloo, today reviewed and discussed the operational roadmap for Sustainable Promotion and Revamping of Emerging Alternate Destinations (SPREAD) initiative, aimed at positioning Jammu & Kashmir as a year-round, eco-sensitive and economically vibrant tourism hub.

The Chief Secretary emphasized the need to decongest the overburdened tourist destinations by developing sustainable and lesser-explored alternatives, leveraging J&K's unique topography and cultural diversity. He stressed the importance of balancing the 3Es, Economy, Ecology, and Equity, in all tourism development interventions.

Published by HT Digital Content Services with permission from The Kashmir Monitor....