SRINAGAR, July 1 -- Lieutenant Governor Manoj Sinha, during his visit to Baltal today, launched a comprehensive IEC (Information, Education & Communication) campaign and various innovative initiatives of the Directorate of Rural Sanitation, Department of Rural Development & Panchayati Raj, for a sustainable and Zero-Waste pilgrimage.

The initiatives include Yatra Logo, Yatra Anthem, campaign website and MIS portal, Trinetra App, Pamphlet & Yatra Guidelines, Yatra Mascots and IEC toolkit aimed to promote sustainable practices, address sanitation issues, share verified information, and engage Yatris through feedback along the Baltal and Pahalgam axis, to achieve a Zero Landfill Yatra.

Pamphlet & Yatra Guidelines, designed for Langar organ...