Srinagar, May 17 -- Shaadi.com founder and entrepreneur Anupam Mittal has taken a bold stand for Kashmir tourism by booking a family trip to the Valley just weeks after the Pahalgam terror attack that killed 26 people. As fear grips the region and travel cancellations rise, Mittal's message is clear: don't let fear win-support Kashmir and its people by showing up.

Posting on social media platform X, Mittal shared a photo of his flight tickets to Kashmir with the caption:"What Kashmir really needs is tourists to come back so I booked my ticket! If we vanish, they win. If we travel, Kashmir & India win."

The entrepreneur also took to LinkedIn to elaborate, expressing concern over the economic impact on locals who had just started to rebui...