SRINAGAR, May 3 -- In Kashmir, where every celebration carries a legacy, food isn't just diet - it's heritage. One quiet but lasting custodian of this tradition is Azka Namkeen, a local bakery-turned-brand that has become part of everyday Kashmiri life.

From the nostalgic tunes of wanvun sung by women in pre-wedding ceremonies to the elaborate grandeur of wazwan, Kashmir's multi-course culinary spectacle, Azka Namkeen has quietly embedded itself in the rituals of Kashmiri life."When the women in my family gather to sing wanvun, it's always over tea and Azka biscuits," says Farhat Jan, a Srinagar-based schoolteacher. "It has become part of the tradition - just like the songs and the stories."

Founded in 1965, Azka Namkeen began as a mode...