SRINAGAR, Dec. 25 -- Maryam Khaliq

Noonley, co-founded by Dr. Saima Paul and her brother Zubair Paul, is making it easier for people to enjoy Kashmiri Noon Chai, a pink, salty tea loved for its unique flavor.

Traditionally, making Noon Chai takes a lot of time and effort, but Noonley has solved this problem with tea bags and instant mixes. "We wanted to keep the real taste of Kashmir but make it quick and easy," said Dr. Saima.

Noonley also offers a variety of products alongside Noon Chai, including Apple Kehwa and other innovative blends inspired by Kashmiri flavors. These additions give customers more ways to experience the rich culture of Kashmir.

Dr. Saima credits her hardworking team for bringing these ideas to life. Working with...