Srinagar, June 25 -- A powerful social media movement has been launched by local and non-local influencers to revive Kashmir's tourism.

#ReviveKashmirTourism has been launched to attract tourists and project Kashmir as a safe destination.

In May, the picturesque valley witnessed a sharp decline in tourist footfall-dropping nearly to zero-amid safety concerns and widespread cancellations. However, with the onset of summer and improving conditions, Kashmir-basedvloggers and Instagram 'reeloholics'have launched a grassroots campaign to showcase the region's serene landscapes, bustling local markets, alpine meadows, and the peaceful rhythm of daily life.

These digital storytellers, many of whom have built large followings through visual na...