Srinagar, July 29 -- An online campaign to keep the mountains clean from litter is gaining traction over social media.

With the temperature breaking previous records this summer, mountainous regions in Kashmir have started receiving a good number of visitors, seeking a break from the humid climate.

The surge in trekkers has brought with it a sharp rise in pollution, particularly in remote trekking routes and pristine natural sites that were once untouched.

To counter this, groups of local trekkers have taken it upon themselves to clean up the litter left behind by visitors.

The campaign, which started modestly through social media platforms, has quickly caught the attention of nature lovers and adventurers alike. Trekkers, armed with ...