Srinagar, March 20 -- Khatoon Eve, a fast-growing women's clothing brand in Srinagar, has reached a milestone by crossing 50,000 followers on Instagram. This achievement highlights the brand's rising popularity and the trust it has gained among customers.

Khatoon Eve was founded by Irshad Ahmad Lone, a 28-year-old entrepreneur who started his journey with a small shop in Batamaloo, Srinagar, after completing his graduation from Bemina Degree College. Despite having no family background in the garment business, Irshad took a bold step into the fashion industry.

"In the beginning, it was very challenging," he recalls. "I had limited resources, no experience in the clothing business, and had to build everything from scratch. But with dedic...