Gurugram, Nov. 18 -- In today's world, brands are exploring innovative ways to connect with consumers and drive brand recall. Swiggy and Biryani by Kilo have joined hands to bring one-of-its-kind co-partnered branding initiative to life, in Mumbai and Pune. As a part of this, delivery partners of Swiggy were spotted carrying delivery bags and wearing the "Swiggy- Biryani by Kilo" co-branded T-shirts, exclusively designed for this partnership.

This 'Out-of-Home', on wheels initiative marks a new chapter in the way food brands engage with consumers-by transforming Swiggy's trusted and ubiquitous delivery fleet into a dynamic, and powerful storytelling platform. Each delivery becomes a touchpoint for both brands, moving through local street...