Dhaka, June 4 -- In Bangladesh, gold has always been more than a shimmering metal - it has an emotional connection. From a bride's cherished wedding gift to a family's quiet safety net, gold represents prosperity, pride and permanency. As the country's economy has grown over the years, the demand for gold has increased. However, despite all its sentimental and market value as a tangible asset, incorporating gold into everyday financial planning is riddled with concerns over purity and accessibility.

In such a context, a solution to the challenges of acquisition of gold for a variety of purposes has come through Gold Kinen, the country's first gold-purchasing app launched in April 2023. With its promise of simplicity and transparency, the...