Dhaka, Feb. 7 -- ShopUp today (Saturday) announced an expansion of its global footprint through a strategic partnership between its Saudi-based brand, Sary, and Al-Balad Al-Amin Technologies-the investment arm of the Holy Makkah Municipality.

The partnership establishes a new joint venture dedicated to activating a unified digital platform designed to organize and stabilize food supply chains within the city of Makkah, according to a media release.

This initiative represents a critical step in SILQ's (ShopUp's parent platform) mission to build global trade infrastructure, applying ShopUp's deep expertise in B2B supply chains to one of the most time-critical logistics environments in the world: the Hajj and Umrah seasons.

The joint vent...