Dhaka, Feb. 13 -- Digital media, led by social media platforms, is grabbing stakes in the country's advertisement market over the past several years, gradually taking away shares of the conventional media, market insiders said.

Social media platforms like Facebook, Google, YouTube, and Netflix are now enjoying around one-third of the country's advertising market worth around Tk 40 billion annually, while the traditional media like local television channels, newspapers and online media outlets are getting squeezed with the remaining, they said.

The market share of social media platforms has been growing consistently by 15-20 per cent annually over the past five years since the COVID-19 pandemic in early 2020, Managing Director of Asiatic...