Bangladesh, April 20 -- The catchwords, 'Buy one, get one free' are sweeping the entire length and breadth of this land. This is, however, not the only temptation that companies and trading houses use to snare customers. Some would offer a mug, a glass bowl, a plate or even an extra small pouch of the same commodity or something else used for preparation of its dish. For example, purchase of a particular brand of bathroom cleaner earns a smaller container of the same item free. Then one gets a small packet of turmeric powder if one buys a kilogram of fine rice of one or the other brand used for cooking biryani or polao.
Indeed, sales are facing new challenges with more and more companies coming on the scene. Reaching the customers, however...