India, May 4 -- The Internet and Mobile Association of India (IAMAI), which represents all E-commerce entities including horizontal Multi Brand Product Retail Trading (MBRT) platforms, vertical MBRT platforms, Single Brand Retail Trading (SBRT) or Direct to Consumer services (D2C) services who collectively facilitate lakhs of livelihoods has requested the government to open up E-commerce services to address the dual challenge of economic revival and address public health issues.
Contrary to common belief, E-commerce benefits smaller sellers and manufacturer the most and takes care of the economic issue of the level playing field between offline and online retailers.
The government has allowed many activities in Orange and Green zones but ...