India, Feb. 9 -- boAt has announced its entry into the dashcam category with the launch of the Hive Dashcam series, marking an expansion beyond its core portfolio of audio and wearable products. The move addresses growing concerns around road safety, legal disputes, and insurance claims on Indian roads, where the lack of visual evidence often complicates incident resolution.

The Hive Dashcam series is designed for everyday driving scenarios, ranging from daily commutes and school runs to long-distance travel and commercial use.

Commenting on the company's move into a new segment, Gaurav Nayyar, CEO, boAt, said the dashcam category aligns with the brand's broader strategy of building practical consumer technology. He noted that increasin...