New Delhi, Jan. 31 -- The iconic Bose war cry was tweaked by the Chhattisgarh district administration to rally the small and marginal dairy farmers. "Give us milk, and we'll give you economic freedom," it exhorted them, promising to help them break the shackles of poverty and live a life of dignity.

What's the connection between Netaji Subhash Chandra Bose and the dairy farmers of Chhattisgarh's Balod district? Well, it's an iconic slogan, now given a spin to bring a mini white revolution. "Give me blood, and I shall give you freedom."

The dairy farmers to bring them together in Chhattisgarh and safeguard their interests. Collector Saransh Mittar chalked out a plan of action involving the economics and marketing of milk products. Thus the...