New Delhi, Jan. 16 -- Branching out from their signature ultra-filtered milk products lineup, fairlife is stepping into the real dairy coffee creamer arena. Available in four different flavors; hazelnut, caramel, vanilla and sweet cream, the creamers contain 40% less sugar than regular coffee creamers and are also lactose free.
"Today, the creamer category is dominated by choices that lean heavily on indulgent flavors," says Bill Kelly, chief marketing officer at fairlife in a recent press release."As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up."
According to a 2019 Mintel report, the coffee category is expected to grow from $15.1 billion in 2019 to $18.5 ...