NEW DELHI, April 19 -- A UK farmer has launched another pro-milk, anti-vegan campaign, in a bid to promote British dairy products.
Mission 4 Milk, which includes the #MilkPintChallenge, was created by Andy Venables who said he was 'frustrated' at how poorly milk has been marketed. It follows recent dairy initiative 'Februdairy', the dairy industry's response to Veganuary, which has so far failed to capture mainstream attention in the same way according to the reports published in plantbasednews.org.
Venables believes the 'attractive packaging' used for non-dairy milks like soy and almond are playing a huge role in their appeal to younger people.
Vegan options
"Milk packaging and branding has changed very little over the past 20 years; m...