Dhaka, Jan. 3 -- Turkiye aims to surpass USD 68.7b tourism target in 2026, as the country is preparing for a continued rise in tourism revenue and visitor numbers through 2026, with focus on expanding tourism beyond its coastal hubs into diversified, year-round segments, according to reports.

Reports cited Firuz Baglikaya, Head of the Association of Turkish Travel Agencies (TURSAB), noted that Turkiye's cultural and natural assets, along with its hospitality and cuisine, form a strong basis for competitiveness but stressed that realizing the country's full tourism potential requires more robust strategies, especially to ensure a more balanced distribution of tourism across regions and throughout the year.

More than 58.48 million visitor...