Dhaka, Feb. 21 -- Sri Lanka has set a target of generating over USD 4 billion in tourism revenue in 2026. The island nation has sharply focused on higher yield and value-driven growth, rather than just record visitor arrivals, to achieve this goal.

Addressing the media, Deputy Minister of Tourism Professor Ruwan Ranasinghe said the country has regained and exceeded its pre-crisis visitor volumes and is now prioritizing revenue enhancement and product quality.

In 2025, Sri Lanka welcomed more than 2.36 million tourists, breaking the previous record of 2.33 million in 2018. As of February 15, arrivals reached 436,666, marking over 13% growth compared to the same period last year.

"We have achieved the volume as planned. Now the target is...