Berlin, March 10 -- Saudi Tourism made a strong impact at ITB Berlin 2025, captivating global audiences with its diverse offerings. From unique wellness experiences for solo women travelers and families to exciting events for youth and sports enthusiasts, Saudi Arabia showcased its vibrant and evolving tourism landscape.

The showcase reaffirmed Saudi Arabia's commitment to shaping the future of travel. The Saudi tourism delegation, led by CEO of the Saudi Tourism Authority (STA) Fahd Hamidaddin, engaged in high-impact discussions with the global travel trade, further enabling its ambition to welcome 150 million visitors annually by 2030.

Over three days, Saudi Land welcomed more than 30,000 visitors, hosted over 760 business meetings, a...