Dhaka, Jan. 24 -- Irish low-cost carrier Ryanair has launched a tongue-in-cheek promotional campaign dubbed the "Great Idiot Sale," capitalizing on a highly public spat between its chief executive officer, Michael O'Leary, and SpaceX founder Elon Musk over Starlink in-flight connectivity.

The campaign followed a heated exchange on social media after O'Leary publicly questioned the cost and fuel-burn implications of installing Starlink satellite antennae across Ryanair's all-Boeing 737 fleet. Musk rejected those claims and labeled the Ryanair boss an "idiot," triggering days of insults and viral commentary.

Ryanair leaned into the controversy by unveiling a limited-time seat sale explicitly dedicated to Musk and "any other idiots on X," ...