Riyadh, Feb. 17 -- Riyadh Air has released its captivating new sonic brand, "Sound of a New Era," revealing one of the first key guest experience touchpoints, with seats, airport and inflight products set to be shared in the near future, as the airline approaches its first flight later in 2025.

This sonic identity, composed and orchestrated at the world-famous Abbey Road Studios, is the creation of a talented mix of Saudi and international artists, designed to tell stories across horizons.

Reflecting Riyadh Air's mission, the sonic branding creates a journey deeply rooted in cultural identity while setting a benchmark for global premium travel.

The sound is a central pillar of Riyadh Air's brand universe, creating a sensory journey tha...