Dhaka, May 21 -- Booking platform Expedia has announced a "Trip Matching" feature-world's first-that allows travelers to build itineraries directly from Instagram reels, transforming inspiration into real-world plans.

Social media users can now share any publicly-available content with Expedia and in return, they will receive "customized itineraries, destination ideas, and travel tips", Expedia said in a release.

"It is no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80 percent of millennials rely on social media for travel decisions," said Jochen Koedijk, Chief Marketing Officer, Expedia Group.

"We want to be where consumers get their inspira...