Dhaka, Dec. 1 -- The events industry is increasingly influencing travel decisions, a new survey from Arival shows.

Among 2,400 respondents across the United States, France, Germany, Spain, and the United Kingdom, events were cited as a "big factor" in choosing travel destinations, particularly among younger travellers.

Sport was the main driver for Americans and Europeans, while performing arts were more popular with those aged 55 and over.

Forty percent of Europeans aged 18-34 and 50pc of Americans in the same age group said events-from concerts to festivals-strongly influenced their destination choices.

Older millennials and Gen X in the US spend the most per event ($380), while younger Europeans average €220.

Arival CEO Doug...