Dhaka, May 4 -- Air India's frequent flyer program, Maharaja Club, has been named the 'Up and Coming Program of the Year' for the Asia, Middle East, and Africa region at the 2025 Freddie Awards - a prestigious global benchmark for excellence in travel loyalty.

The announcement was made in a press release issued by the airline on Saturday (May 4). The recognition highlights Maharaja Club's growing influence and appeal among travelers in a highly competitive loyalty landscape.

The award, announced at a ceremony in Chicago, marks a significant win for the airline's efforts to modernise and reposition its loyalty offering under the Tata Group's ongoing transformation of the carrier, Air India said.

"Winning at the globally coveted Freddie ...