India, June 27 -- https://tehelka.com/media/2025/06/Northwest-states-shine-in-direct-selling-surpass-Rs.2172-crore-in-sales-direct-sellers-cross-five-lakh-1024x596.jpg
Chandigarh: The northwestern states of Jammu & Kashmir (J&K), Punjab, Haryana, Himachal Pradesh, and Chandigarh have demonstrated strong performance in the direct selling sector, registering a collective growth of 15.71% and crossing the Rs.2,172 crore sales mark during the financial year 2023-24, according to the Survey data shared by the Indian Direct Selling Association (IDSA) here on Friday.
The survey, compiled by IPSOS for the IDSA, an apex body of the direct selling industry in India, was shared at the 'Northern Direct Selling Summit'. The event was graced by Sh. Raj...