India, June 3 -- https://tehelka.com/media/2025/06/Cricketing-legend-backs-home-grown-Start-up-UpUrFit-addressing-athlete-first-fitness-recovery-1024x682.jpg

Jonty Rhodes, widely regarded as one of the greatest fielders in the history of cricket, has joined hands with India-grown sports and fitness brand UpUrFit as a strategic investor and brand ambassador.

Co-founded by Indian entrepreneurs Munish Vig and Vikram Gunjal, UpUrFit aims to address the underserved needs of Indian fitness and sports enthusiasts through products designed for performance, recovery, and hygiene, with a focus on clean ingredients and real efficacy.

UpUrFit is India's first sports and fitness care brand, boasting scientifically researched products with clean and e...