New Delhi, Sept. 4 -- Tata Elxsi and Evergent have announced the launch of Subscription Hub, a platform designed to help media and telecom operators manage and monetize subscription services in a single place.
The initiative aims to solve issues created by fragmented subscription systems, where customers often deal with multiple services separately. Subscription Hub brings these services together, giving operators the ability to provide customers with entertainment, gaming, education, productivity, and financial tools through one storefront.
Built with a cloud-native and API-first architecture, the platform can adapt to new technologies and changing market needs. Operators can deploy it through software-as-a-service (SaaS), hybrid cloud, or on-premises setups depending on their requirements. The platform also includes analytics tools that track subscription performance, customer lifetime value, churn prediction, and revenue opportunities, allowing providers to make informed business decisions.
Evergent contributes its expertise in subscription lifecycle management, integrating with content providers and payment systems. Its technology supports millions of subscribers globally and meets international security and compliance standards.
Vijay Sajja, Founder and CEO of Evergent, said, "The digital entertainment landscape demands a fundamental shift in how operators approach customer relationships and service delivery. The Subscription Hub empowers operators to become digital lifestyle leaders, driving immediate growth and long-term value."
Ajay Kumar Meher, Global Practice Head - Media and New Media at Tata Elxsi, said, "Traditional operators are at a critical inflection point where they must evolve or risk becoming obsolete. Subscription Hub's storefront capability transforms how customers discover, purchase, and manage services, creating deeper engagement and significantly higher lifetime value."
Published by HT Digital Content Services with permission from TechCircle.