New Delhi, Jan. 28 -- Poonawalla Fincorp Ltd (PFL), a Pune-headquartered non-banking finance company (NBFC), on Wednesday, rolled out five new AI-powered enterprise solutions, expanding the use of artificial intelligence across pricing intelligence, customer onboarding, data governance, customer experience and application development.
The deployments mark a shift toward embedding AI directly into core business and decision-making workflows, as the non-banking financial company scales operations and complexity.
Among the key launches is an AI-powered competition benchmarking engine that continuously tracks competitor pricing, product changes and engagement patterns, converting market signals into actionable insights for pricing and portfolio decisions. The system is integrated with PFL's AI-enabled risk hindsight framework to enable faster responses to market movements.
To strengthen onboarding and compliance, PFL has introduced a Central KYC (CKYC) AI platform that validates customer data at the point of entry. The company said the system has reduced manual intervention by about 15% while improving data accuracy and turnaround times.
The company has also deployed Agentic Data Quality Intelligence (DQI), which autonomously monitors enterprise data against defined quality benchmarks, flags anomalies and updates validation rules as business and regulatory requirements evolve, ensuring audit-ready data for reporting and risk decisions.
On the customer experience front, an AI-led Voice of Customer (VOC) categorisation system analyses unstructured feedback and maps it to defined issue themes and accountable teams, enabling faster resolution of recurring problems.
PFL has additionally rolled out Build Buddy, an AI-powered development assistant that supports engineers with code writing, pre-commit fixes, performance optimisation and automated refactoring, aimed at accelerating application delivery and improving code quality.
"AI is more than a tool-it is reshaping how organisations think, decide and compete," said Arvind Kapil, managing director and CEO, Poonawalla Fincorp. "By embedding AI across pricing, onboarding, data quality, customer feedback and technology development, we are turning insight into action and building a sustainable competitive advantage."
The company said AI is now being applied across risk calibration, fraud detection, marketing, compliance, HR, governance, audit and underwriting quality assessment. During the current quarter, PFL initiated 12 new AI projects, taking the total to 57, of which 30 have been completed.
Published by HT Digital Content Services with permission from TechCircle.