New Delhi, April 25 -- Customer experience solutions provider Nextiva has launched a new innovation hub in Bengaluru. This 35,000-square-foot office will be the company's largest facility outside of the US. It will serve as a center of excellence, building on the company's next-generation platform capabilities and product innovation.
The US-headquartered company, which established itself in India in 2023 with the acquisition of digital customer service platform Simplify360, has already touched the 300-mark in terms of headcount. In the next 9-12 months, the company plans to hire 150 more employees.
Speaking to TechCircle Tomas Gorny, Co-founder and CEO of Nextiva said that he has always been impressed with the talent India has to offer. "I am truly impressed with the talent coming out of India, not just in terms of cost advantages but from a pure skills and expertise standpoint. In fact, some of the projects being worked on by teams in India were more advanced than those being handled by US teams."
India now leads several key areas of Nextiva's product roadmap. A major new Artificial Intelligence (AI)-led CX innovation, set to launch globally later this year, has been primarily developed in India.
This expansion to the new office also includes the full integration of Simplify360, the AI-powered, social-first customer experience platform acquired by Nextiva in 2023. Now operating fully under the Nextiva brand, Simplify360 brings deep domain expertise in AI, social, and multichannel CX to the global platform.
"India is our largest center for innovation, not just an outsourcing hub. Most of our core AI work is done here, and we're excited to share more in the future. We're also focusing on developing multilingual capabilities to cater to India's diverse needs. We believe strongly in the potential of the Indian market, not just North America, and are optimising AI for 5-7 Indian languages over the next few months," said Senthil Velayutham, Chief Product and Technology Officer at Nextiva. Notably, the company has over 50 AI patents.
Nextiva counts companies such as Tata Play, ITC, Xiaomi, Cred, Axis Max Life, ICICI Bank, Oppo, Upgrad, ZEE5, PhonePe, Meesho, and Kotak Securities as some of its important customers.
The Arizona-based unicorn, valued at $2.7 billion, has raised a total of $200 million in funding. The most recent round was a Series B funding of $200 million from Goldman Sachs Asset Management on September 14, 2021.
Its enterprise platform, called Unified-CXM, combines voice, messaging, chat, email, and social into one real-time, AI-powered system. It eliminates fragmented customer data, activates intelligence across every channel, and delivers orchestrated, personalised experiences at scale.
"We've launched the first version of our platform product, which serves as a precursor to the larger version that's coming. Over the past 12 months, this has been transformational for Nextiva, with many people showing interest in our approach. The (CX) market is cluttered, and buyers often struggle to understand, but when we provide more clarity, it sparks that 'aha' moment. It's exciting to see that the market is now catching up," Grony added.
Published by HT Digital Content Services with permission from TechCircle.