New Delhi, July 8 -- PureSoftware, a wholly-owned subsidiary of Happiest Minds, on Tuesday announced the launch of FuzionX Gaming Studio, a business-to-business (B2B) gaming services to offer tailored solutions to operators and suppliers.
FuzionX supports every stage of the game development lifecycle, from conception and design to testing, certification, and large-scale delivery. It is positioned to produce next-generation gaming experiences on a large scale.
The product increases operational efficiency and guarantees that games adhere to regulatory standards, even as it is designed for cross-device compatibility and multi-jurisdictional readiness. The studio supports games such as classic poker and blackjack to innovative slot machines and interactive games, and supported by a dedicated team of developers, designers, and industry experts.
"Through FuzionX, we are redefining how technology empowers gaming suppliers and operators. This aligns with our vision of delivering specialised, scalable services that fuel business growth," Joseph Anantharaju, Co-Chairman & CEO at Happiest Minds said.
The product - which enables optimisation, platform integration, and advanced player engagement strategies - is powered by Dash, PureSoftware's proprietary iGaming framework.
"We have identified a clear gap in how gaming companies scale innovation while maintaining efficiency. FuzionX addresses this by enabling gaming operators and suppliers with the agility, productivity, and tech know-how they need to stay competitive," Manish Sharma, CEO at PureSoftware business said.
This along with our deep understanding of the gaming ecosystem helps us develop and deliver games faster, improve player engagement, and drive measurable outcomes, Sharma added.
FuzionX increases operational efficiency and guarantees that games adhere to regulatory standards because it is designed for cross-device compatibility and multi-jurisdictional readiness.
"Gaming enterprises are under pressure to scale faster, innovate smarter, and maintain top-tier quality and compliance. FuzionX is built to meet these demands through a specialised services model that enhances productivity, streamlines delivery, and enables clients to lead confidently in a competitive market," Sameer Jain, Chief Business Officer at PureSoftware business said.
FuzionX supports every stage of the game development lifecycle, from conception and design to testing, certification, and large-scale delivery, he added.
Happiest Minds Technologies acquired PureSoftware Technologies for $94.5 million in April 2024. Through the acquisition of this Noida-based firm, Happiest Minds is strengthening its domain capabilities in BFSI, healthcare and life sciences verticals through Artificial Intelligence (AI), GenAI and other emerging technologies.
Published by HT Digital Content Services with permission from TechCircle.