New Delhi, July 4 -- Godrej Capital, the financial services division of Godrej Industries Group, has announced a partnership with Salesforce to upgrade its digital lending systems in India. Deloitte India will act as the implementation partner for this project, which aims to integrate Salesforce's platforms across Godrej Capital's lending operations.
The collaboration will see the company move its loan origination processes onto Salesforce's artificial intelligence-based systems, along with its existing core customer relationship management (CRM) platform. This change is expected to help the firm handle loan applications more efficiently, from the initial enquiry to the final disbursement. According to the company, the new systems will help improve turnaround times and accuracy while reducing manual tasks.
Godrej Capital aims to use insights from Salesforce's technology to improve how it manages risk, tailors services to customers, and develops cross-selling strategies.
"Our continued association with Salesforce, a global leader in AI-driven platforms complements these efforts, enabling us to deliver even smarter credit experiences, improve operational efficiency, and create new opportunities for personalisation and speed," said Manish Shah, Managing Director and Chief Executive Officer of Godrej Capital.
"More importantly, this partnership reflects our shared focus on applying technology to solve real-world challenges in financial services and supporting India's broader economic growth through a more inclusive, agile lending ecosystem."
Arundhati Bhattacharya, President and Chief Executive Officer of Salesforce in South Asia, said that the financial services sector was undergoing significant change as digital tools reshaped how companies operate. She described Godrej Capital as an innovator in adopting technology to improve lending for both businesses and individual borrowers.
Salesforce has also been working on Agentforce, a platform that allows companies to set up AI agents to carry out tasks across their operations. This development reflects the broader trend of using AI to improve decision-making and customer service in the financial sector.
Published by HT Digital Content Services with permission from TechCircle.