New Delhi, July 24 -- Digital transformation solutions provider Comviva has appointed Manish Agrawal as its President and Chief Operating Officer. In this role, he will spearhead the transformation of Comviva's product portfolio by integrating AI/Agentic and next-generation technologies and develop stronger cross-functional synergy across product lines. All product units will now report to him.

Agrawal's role is expected to be key in Comviva's bid to accelerate market growth, deepen customer engagement, and scale innovation in a evolving digital ecosystem. He will also focus on enhancing organizational capabilities for business growth through better customer experiences and value creation.

Agrawal has over 30 years of cross-industry experience in telecom, manufacturing, and BFSI. He has held leadership roles at Tech Mahindra, including business management, technology transformation, engineering, sales, consulting, turnkey outsourcing, mergers & acquisitions, and cybersecurity.

Most recently, he served as Global Practice Head - Telecom at Tech Mahindra, where he was instrumental in repositioning the company's telecom strategy, developing next-generation AI, SaaS, and data-driven solutions, and leading global presales for large transformation deals across the globe.

"I am excited to join Comviva at a transformative point to deliver credible customer experiences through its 'AI-First and SaaS Ready' innovative software platforms and to deliver the best customer experiences for our global customers," he said.

A subsidiary of Tech Mahindra and a member of the Mahindra Group, Comviva is investing in its strategic vision based on new market expansion and deeper client relationships in a growing digital economy. It is also focusing on uplifting organisational capability, structure, and strategic partnerships as an enabler to its growth strategy, the company said in a statement.

Published by HT Digital Content Services with permission from TechCircle.