New Delhi, May 26 -- BeBetta, a gamified engagement platform, on Monday, announced the appointment of Manoj Bojja as Chief Technology Officer (CTO). The company also named Saatvik Goel as Chief Marketing Officer (CMO), marking a strategic move to fortify its leadership team as it gears up for its next growth phase.
Bojja brings over a decade of experience in the gaming industry with prior leadership roles at Gameberry Labs, Moonfrog Labs, and Gameskraft. An expert in gaming technology and scalable systems, he will oversee product innovation, platform scalability, and the implementation of AI-driven features to elevate user engagement.
Goel, on the other hand, joins BeBetta with extensive experience leading marketing functions at Eloelo, Doubtnut, and Bluestack. At Eloelo, he played a key role in increasing the platform's daily active user base by 500x. I his new role, he will lead BeBetta's efforts in expanding user acquisition channels, strengthening brand positioning, and building a vibrant gaming community.
Bojja said that the gaming sector offers a unique landscape to innovate and expand. I look forward to building a robust, secure platform that can handle millions of concurrent users while implementing AI-driven analytics to enhance user experiences. "Together with our talented engineering team, we will create a scalable architecture that will support BeBetta's ambitious growth targets while fostering a culture of innovation and ownership," he said.
"It's an exciting chapter", said Goel. "I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts... and establish Bebetta as India's largest gamified entertainment platform".
Founded in 2023 by Meet Shah, the Ahmedabad-based firm quickly emerged as a leading name in gamified entertainment. The platform currently sees 30,000 to 35,000 new user sign-ups daily and is on track to cross 30 million users by year-end-solidifying its position in the digital gaming ecosystem.
With a current user base nearing 15 million, BeBetta aims to double its reach to 30 million by the end of 2025. The newly appointed leaders are expected to play key roles in accelerating this momentum, enhancing user experiences, and scaling the platform's operations.
Published by HT Digital Content Services with permission from TechCircle.