U.S., Dec. 16 -- In a constant battle to modernise and standardise the supply chain industry, Walmart has joined Flipkart to invest in India's fresh produce supply chain.

What is Walmart and Flipkart's investment strategy?

Walmart and Flipkart have developed a joint strategic investment in Ninjacart, a disruptive startup B2B supply chain infrastructure and technology solutions provider. With this partnership the three aim to ensure better access to high-quality fresh produce for retailers and consumers as well as increasing economic opportunities for farmers in India.

The joint investment is beneficial for all parties involved. With Walmart and Flipkart strengthening their direct sourcing of fresh produce, while Ninjacart will expand i...