U.K, Jan. 12 -- UPS said Thursday it expects returns traffic to rise 23% by week's end compared to the highest-volume returns period during the 2019 peak-season cycle. According to Freight Waves, the Atlanta-based company said it expects to handle 8.75 million returns parcels this week.

The increase is being to more flexible return policies implemented by retailers to combat the challenges of retail during Covid-19 and increased eCommerce. For many online shoppers, frictionless, worry-free returns are one of the caveats to purchasing online.

"With the rise of eCommerce, returns are becoming a more consequential factor in a consumer's decision about where to spend their dollars, and we're seeing more consumers checking return policies and...