Srilanka, April 6 -- In the backdrop of advancing Artificial Intelligence (AI) making it easier than ever to manipulate or recreate content, the digital world is facing an escalating crisis of trust. To counter this growing challenge, Verite Research has introduced an innovative tool aimed at restoring confidence in the authenticity of online content.

The tool, known as "Trace-It," is a simple, yet powerful method that allows users to verify whether content has been altered or generated using AI. Developed by the Verite Media Division, Trace-It works through a QR code that acts as a digital fingerprint, linking any given piece of content back to its original source.

Head of the Verite Media Division Deepanjali Abeywardena told the media...