Srilanka, Oct. 5 -- All temporary fixes to stop the bleeding have been done and now you need to think beyond for real recovery and growth.

We all changed the way we operate during the economic crisis. Some changes were forced on us; others represent the height of innovation in a crisis. For the majority, the business impact of the crisis has been negative; for some, positive.

The crisis may have wiped your brand strategy slate clean but you have also garnered invaluable experience. Now it's time to bring together your management team and use those lessons to reconfigure your business and operating models for a new reality including your most important brand positioning. Questing the health of your brand in the new normal world is critic...